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Bringing an African aesthetic to kids fashion

September 06, 2021

Bringing an African aesthetic to kids fashion

A few years ago I got the opportunity to travel to Kenya and I loved it. Talking to the locals, I fell in love with the energy of the place, the pride Kenyans have for being African.  The other aspect I noticed about our Kenyan brothers and sisters is how they showcased and celebrated their African heritage with the clothes that they wear. And that got me thinking.

Fast forward a few  years later and while walking through the kids section of a mall in Cape Town  I realised that all our retail clothing choices for kids, here in South Africa, are inspired by European ideas of fashion, colour and construction (Think of brands like Truworths, Woolworths, Cotton On Kids, Edgars, Keedo, Earthchild, etc). And so our kids were totally missing out on all the gorgeous African textiles that we have available. These iconic fabrics are so vivid and colourful, and yet they only get to be enjoyed on special family occasions and Heritage Day. And I wondered, how proud, how connected our kids would feel if they could express  and enjoy their African heritage more in their everyday life?

And that’s how LESEDI was born.

Our flagship range is made from Seshweshwe material. A gorgeous material made from 100% cotton and comes in a variety of vibrant colours and beautiful geometric patterns. Offering a new twist on traditional African clothing for kids, our clothing range is ready to wear, which means that you don’t have to wait for your order. Simply make your purchase and your order will be send out the very next day. Take a look at out range, you're bound to be delighted!